Should I build my own website?
I’m always amazed by the amount of radio, TV and online advertising during tax season with ads trying to convince us that we should buy canned software to do our own taxes. I’m equally amazed at how women of all ages are constantly bombarded with television commercials telling them that they can save big on do-it-yourself hair care products and even compare these off-the-shelf products to professional salon services. Just buy your hair care product in a big-box store and do-it-yourself at home – you’ll get the same professional result found in a professional salon! How can this be true? Can you really get the same professional result without the training and daily experience that the pros have? What these highly polished marketing geniuses forget to share, is that there can be serious hidden costs. Sure, you can pay for a cheap at-home hair color kit… and then pay a hefty fee for color-correction and restyling at the salon when things don’t go just right. Yes, you can buy canned tax software to do your own taxes, and then deal with the IRS when you didn’t correctly answer the important questions or wrongly transposed a few numbers.
“If you don’t have time to do it right the first time…
There’s an old saying that my dad used on me as a kid whenever I tried to cut corners… “If you don’t have time to do it right the first time, how will you find the time to do it over?” For me, nothing resonated so clearly during my younger years than that. It stuck with me till this very day. Of course that speaks only to the element of time, however if you are in business, there are financial ramifications as well. Doing it yourself can certainly save you money in the short term, however are you considering the time and money you’re losing trying to save? Think about the learning curves and factor in inevitable mistakes because you or your staff members aren’t qualified to get the job done right the first time around or even at all. In todays business world, timing can make or break your company. In many cases, a qualified professional in their area of expertise can greatly increase your chances of success, and in a much shorter time frame.
Your website is the first experience your potential clients have with your company.
The same thing goes for website design. Today, there are a large number of companies claiming to offer free do-it-yourself websites. Sign up for free now and then pay only 9.99 per month for hosting. Think about it though: your website is the first experience your potential clients have with your company. Once your site goes live, you have no control over how it’s interpreted, how many times it’s viewed and by who, or how it’s picked up by the search engines if you haven’t planned a solid deployment strategy. Did you even plan for SEO to optimize your site before it goes live? What is SEO, you may be asking? Well, if you’re asking that question, you’ve already lost money on your site… mainly because no one will be able to find you in a search which means lost opportunities. Chances are, if you’ve got a website that costs you less than your gym membership, people will be able to tell.
Planning, designing, and developing a website, has dramatically changed
Some businesses make the mistake of putting up anything online just to have a presence. That’s comparable to putting up a cardboard sign in front of your building just to say you have one. Planning, designing, and developing a website, has dramatically changed over the years. What was once a relatively simple task, is now a complex maze of planning the right digital strategy, proper layout and coding and then plugging it directly into SEO, digital marketing, content marketing, social media marketing and beyond. Do you really have the time and expertise to deal with all of this? Do you have the ability to optimize your website for the search engines and social channels simultaneously? These are questions that you have to ask yourself when considering doing it yourself. Your website is one of most important marketing tools you will have in your arsenal of tool to attract new business. Why would you open yourself and your business up to an even higher rate of failure? In today’s competitive business environment nothing should be left to chance.